Many
businesses create a Marketing Plan which is written 12 months ahead. That way a budget can be developed
specifically for this area of business operations. The Marketing Plan can be applied to Dance
Studios with great effect. Start by
identifying your target customers – those who have a need, can afford classes
and are willing to pay for it. Once you have done the list you need to decide
the way in which your message will be conveyed to your target audience. You
will need to think about your studio’s Mission Statement and the image you want
to express to the general public. Sometimes
image is referred to as Brand. If you
develop and consistently communicate the positive characteristics of your
studio you will find customers will start to identify and relate to your
name. A Marketing Plan should encompass
Goals, Objectives and Strategies. The
Goal is the overall target that supports the purpose of the dance studio. The Objectives are the major ways the goal
will be reached. The Strategies are the
how-tos for achieving the objectives.
A
Marketing Plan will include:
- Your business purpose
- Your target customer
- Details of your marketing strategies
- A budget
- An Action Plan
- Opportunities
for long-term market development
TDT
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