Thursday, May 2, 2013

CREATE A DANCE STUDIO MARKETING PLAN


Many businesses create a Marketing Plan which is written 12 months ahead.  That way a budget can be developed specifically for this area of business operations.  The Marketing Plan can be applied to Dance Studios with great effect.  Start by identifying your target customers – those who have a need, can afford classes and are willing to pay for it. Once you have done the list you need to decide the way in which your message will be conveyed to your target audience. You will need to think about your studio’s Mission Statement and the image you want to express to the general public.  Sometimes image is referred to as Brand.  If you develop and consistently communicate the positive characteristics of your studio you will find customers will start to identify and relate to your name.  A Marketing Plan should encompass Goals, Objectives and Strategies.  The Goal is the overall target that supports the purpose of the dance studio.  The Objectives are the major ways the goal will be reached.  The Strategies are the how-tos for achieving the objectives. 

A Marketing Plan will include:
  • Your business purpose
  • Your target customer
  • Details of your marketing strategies
  • A budget
  • An Action Plan
  • Opportunities for long-term market development
Happy planning!

TDT

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